Designing an eCommerce flower shop website takes a lot of planning. While the designing aspect keeps updating, there are some features that are as important as ever for flower websites.
Here we have compiled such a list for you. Take a look.
1. A Simple Layout
Simplicity goes a long way when it comes to designing an e-commerce website. Customer visits your website to get all the information they need and make a purchase as quickly as they can. So, a complexly designed website is a waste of time and resources and pretty off-putting to your business.
Ask your website developer to create an uncomplicated sitemap where everything could be found easily. Using simple layout, theme, and colors, you can still create a stunning and attractive flower shop website design that will serve its purpose in the best possible way.
2. CTAs Throughout The Website
CTA or Call to Action buttons is an important feature of florist e-commerce websites. While the content part of a webpage educates, informs, and attracts the target audience, the CTA buttons are responsible for driving an action out of them. Imagine a very interesting deal being posted online, but you can’t find a quick way to go to the product page and make a purchase! In such scenarios, most of the audience will not make an effort to search through the website, and rather move on.
You don’t want that to happen on your website. CTA buttons can redirect your audience to many other sections and not just the purchase page, for example- following your social media page, subscribing to your emails, getting in touch or making an appointment, or even reading the blog section on your website. You should always drive your audience to take any action in your favor, in any form, when they’re visiting your website.
3. Well-built Product Pages
Your florist website design is incomplete without well-constructed product pages. A product page consists of two main sections- the product description and the product images. The images should be vivid and high-resolution so that all minute details are clearly visible. The product descriptions should give a detailed idea about what the product represents, how it can be used, what the things that are used to make the product, and more.
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4. A Simple Checkout System
Complex or lengthy checkout systems are the number one reason behind abandoned carts on an e-commerce website. Make the ordering process as easy as possible for the customers to reduce the risk of abandonment. Reduce the number of check-out steps with Floral POS. Florist website with fewer check-out steps to encourage customers to place an order. Don’t ask for redundant information again and again or the customer will feel frustrated. Allow a quick checkout option without creating an account as well, if possible.
5. Multiple Payment Options
Just like a simple checkout, offering multiple payment options are also important. If a customer doesn’t find his preferable payment mode on your website, he might leave without a purchase.
6. A Review Section
Your website design for the flower shop is incomplete without a review section. This is a must-have for all types of e-commerce websites. Reviews help gain trust and increase the authenticity factor of your website. So, do allow your customers to leave reviews on your website. Positive reviews will attract more customers to your website and they are more likely to make a purchase after seeing real reviews from previous customers.
