It’s no secret that there are benefits to partnering with a digital marketing agency. If you’re thinking of hiring an agency to assist you with your advertising initiatives, then you may be wondering how much it will cost you. Before signing on the dotted line, it’s important to know what you’re getting for your hard-earned money. After all, not every agency is created equal.
Found below, are some key elements to look for when attempting to hire the best marketing agency for your company:
- Seek an agency that produces customized, targeted campaigns;
- Seek an agency that knows your competitors and their strategies; and
- Seek an agency that is ahead of the curve in its knowledge of platforms and delivery methods.
The decision to work with a Calgary digital marketing agency as a small-to-midsize business (SMB) can be tricky. On one hand, you want to engage the services of an agency that will create a digital marketing strategy tailored towards your unique business needs. On the other hand, you don’t want to spend money on superfluous services that will add little value to your company.
It’s difficult to pinpoint an average spend for SMBs in terms of digital marketing. A targeted SEO campaign may have a company spending between $750 – $20,000 for the month, whereas social media advertising can start as low as $250 and soar as high as $10,000. A good website design can range anywhere from $2,500 to $100,000 depending on the size and complexity of the website.
Ensuring this money is spent with an agency that has your best interests in mind will be integral in driving your company’s return on investment (ROI) and seeing it reach its full potential. A good digital marketing agency will be able to look at your company and that of your major competitors and then assist you with a marketing strategy that makes sense for your brand and your budget.
Digital Marketing Is Part Science, Part Strategy, And Part Art
Digital marketing is the process of using the web and mobile technologies to drive your business online. It is often referred to as “online marketing” because it involves targeting customers and potential customers through various online marketing channels. Digital marketing can be used on any type of website or blog, from a small local business to a large multinational corporation.
Digital marketing is a science. In order to be successful, you have to follow a scientific process. You have to know your target audience and create content to match their interests. Once you’ve created the content you need, it’s time to distribute it. This is where digital advertising comes into play.
Today’s consumers are plugged in at all times. They live online and check social media daily, staying connected with old friends and making new ones. Digital marketing professionals use this to their advantage by utilizing new ad formats to grab attention and convert leads.
The art of digital marketing is a powerful weapon that your business needs in order to succeed. It can quickly grow your business, converting leads into sales and driving revenue.
All Digital Marketing Has A Tangible Cost Associated With It
There are a lot of questions that come to mind for people new to digital marketing. From “how do you measure pay-per-click (PPC) ROI on search ads?” to “what metrics are important for social media campaigns?”, the list goes on and on – but all you need to remember is this: your goal is to grow your business through digital marketing.
Easier said than done, right? That’s because digital marketing involves a variety of tactics that can be difficult to implement and require a lot of planning. However, if you know the best strategies to follow (and, better yet, the worst ones to avoid), your marketing campaign will be more effective — and profitable.
Whether you’re a startup or have been around for a few decades, you should be researching how much money you should be spending on marketing each year. The truth is that the amount of money spent on marketing can change drastically depending on your industry, the size of your company and what ROI you want to see from marketing.
How Much SHOULD Your Company Be Spending On Digital Marketing?
There is no right or wrong answer to how much a company should spend on digital marketing. In fact, the amount they should spend varies based on what their goals are, what marketing activities they want to focus on, and what their comfort zone is in terms of spending. The point is, all companies who have ever wanted to advertise on the web have had to ask themselves this question — and it’s one that can be perplexing.
How can you know what your company’s digital marketing budget should be? The answer depends on many factors, like whether you’re a startup or a small business, whether your business is online-only or has brick-and-mortar locations, and what other initiatives your company is pursuing.
What works for one digital marketing campaign may not work for another, so try to define the business goals behind your project. Then you can estimate how much you should spend on a combination of paid advertising, content marketing, and other forms of digital marketing.
Digital marketing budgets vary depending on the size of your company and the scope of your project but keep in mind that digital marketing is an ongoing strategy, so your budget may change as you grow – or if you have a technical issue or face a new marketing opportunity.
Digital Technologies Make Things Easier But There Are Costs Involved
The main ingredients to any digital marketing campaign are the website design and technical infrastructure (SEO, PPC, social media), which are costs you’ll incur whether you partner with an agency or not. However, you can cut down on other costs by partnering with a digital marketing agency that combines its expertise in all areas of digital marketing with proven expertise in paid search and SEO to deliver results.
A combination of website design, SEO, PPC, social traffic generation, and conversion optimization will only get you so far (and don’t forget “content marketing”) without expert experience in the latest search engine algorithms and updates. A great digital marketing agency that specializes in SEO can put your site on the first page of Google searches.
Hiring a digital marketing agency can be a daunting process. You want to ensure that you’re making the right investment, which is why it’s important to research the options available.
Determining The Cost Of Digital Marketing In 2021
So, how much should a digital marketing agency bill you? The truth is, the answer is complex and will vary depending on your goals and budget.
The costs involved will also be dependant upon the marketing agency and some of the variables listed below:
- The marketing agency’s level of experience;
- The scope of the agency’s available services;
- The complexity of the marketing strategy;
- Any benefits or incentives offered by the agency;
- The size of the company; and
- Any company deadlines involved.
As you can see, there are plenty of things to consider before deciding which digital marketing agency is the right one to hire for your business. How much it costs and the level of expertise you will receive are just a few of the things to think about. However, it’s important to remember that digital marketing services should be thought of as an investment in your company’s future — not an expense to avoid.
About The Author
Noelle Payne is the Senior Copywriter and Project Lead at Marvel Marketing Ltd. Marvel Marketing is a Calgary, AB based industry thought leader specializing in SEO campaigns, content creation, and Calgary web design that involve “thinking outside of the box” and focusing on the latest and most innovative strategies in the digital marketing realm. Marvel Marketing provides engaging online experiences with consumers, ultimately helping businesses succeed in today’s competitive online world.