digital marketing

What is Digital Marketing? Types of Digital Marketing

Digital Marketing agency

Digital marketing is a part of marketing. Digital marketing companies, any of these icons look social you Google something today or check your Facebook maybe you saw that funny video that went viral yesterday or you read the tweet of that famous cricketer, if you do then you are part of digital marketing is all about. There are 3 billion people online today, close to 40% of the world’s population, who are these people, what they are doing and how they are doing it.

Let’s look at 62% of these people are browsing the internet through computers and desktops. 31% which is another huge number, they are doing school through mobile devices through their phones. The smartphone revolution has made this possible and 7% are doing it through tablets.

What is digital marketing?

Digital marketing is a marketing process that can use the internet, computers, and social media to reach customers. Digital marketing targets a select group of customers and is interactive. Digital marketing is marketing that expands on and incorporates Google ads, email ads, and promoted tweets with customer feedback or a two-way interaction between the business and the customer.

Types of Digital Marketing


A website is usually the house of your digital marketing efforts. Companies and organizations use websites to provide content while using other mediums to allow it. Most of your digital marketing campaigns will be linked to your website, where the action is predicted to need a place so conversions are tracked. For example, file downloads, product or service bookings, etc.

Content Marketing

Content creation is the backbone of your entire digital marketing strategy. Whether you have a documented content marketing strategy or not, you are creating content to tell, entertain, motivate, or persuade your buyers through other channels. Some of the most prominent common content formats include text (blog posts), video, images, infographics, podcasts, slideshows, and eBooks. 3.

Search Engine Optimization (SEO)

SEO functions as a jetpack for your content marketing efforts. SEO includes on-page and off-page activities to increase your site’s visibility in search engine results pages (SERPs) for your preferred keywords. Earlier, SEO was primarily text-based, but in recent years, voice search has gained prominence as well, which is why your SEO campaign gets to have a conversational approach.

SEO Full Form SEO Important Steps

Digital Advertising

Digital advertising is the supporting term for various online advertising strategies. The standard pricing/bidding strategy for digital advertising is cost per click (CPC) and cost per mile (CPM), which is per thousand impressions. Common forms of digital advertising are programmatic marketing (SEM), display advertising, native advertising, social media advertising, and programmatic advertising.

Email Marketing

Email marketing is the process of maintaining a database of warm and cold contacts and sending them email alerts about your brand, products, and services. Email marketing is good for creating your subscriber base, adding new customers, retaining existing customers, promoting discounts and offers, and distributing content.

Social Media Marketing

Social media marketing ensures that you are present on the platforms where your users spend the most time. These platforms include Facebook, Twitter, LinkedIn, Snapchat, and Instagram, where you will distribute content through – organic and paid channels. Social media also plays an important role in spreading video marketing, and therefore a short-lived wave of content. It allows for two-way communication, where your fans and followers can interact with you by liking, commenting, leaving direct messages or posting content on your official page.

Affiliate Marketing

The concept of associate marketing is the same as commission-based transactions. Organizations offer custom links to their affiliates. Whenever someone makes a purchase through their custom link, the affiliate earns a cut/commission. Influencer marketing can be considered as a contemporary and evolving branch of affiliate marketing.

Mobile Marketing

The number of smartphone users worldwide is expected to grow to 3.5 billion by 2020. To capture this opportunity, brands connect with users on their smartphones through mobile apps, email, mobile-friendly websites, and social media. By connecting with users on the go, brands are poised to optimize their marketing strategies and send timely messages.

Online PR

Online PR can be a form of earned media. This is usually when members of the media (journalists or online publications) me.

More Detail: Digital Marketing Company in Pakistan