SEO (search engine optimization) seems like it should be easy — after all, you’re publishing content that people are writing about, so you’re the one who knows what to write, right? Well, yes and no. You see, while most people know they want to get their blog in front of an audience, they don’t know how to do it and, that’s where common SEO Sins come into play.
1) Failing to Use Meta Descriptions
One of the most common and deadly SEO sins bloggers commit is failing to use meta descriptions. A meta description is the brief description that appears under your blog post title in the search engine results pages (SERPs). This is your chance to entice readers to click through to your blog, so make sure you make it count! Here are a few tips for writing effective meta descriptions:
Writing an effective meta description is one of the most important components of your content marketing strategy. It will determine how many people click on your content, and how much money you make.
A good description should be:
– Short: You want to ensure the user sees your headline in the first line or two, so try to keep it short. A good rule of thumb is to aim for 60 characters or less. If you need more space for a longer headline, consider breaking up your key points into subheadlines.
– Clear: A good headline tells a story, but a great one drives action. When you’re writing a description, think about what action your target audience could take based on their keywords. For example, if you sell furniture for living rooms, you might use “furniture for living rooms” as your keyword and show visual examples of different pieces that fit into that category (e.g., “sofa”).
– Unique: Write descriptions that are focused around specific keywords so search engines know exactly what they’re looking for when they crawl through your website’s content
2) Not Optimizing the Home Page
Many bloggers make the mistake of thinking that they only need to worry about SEO when they publish a new post. However, your home page is just as important! Make sure you’re using effective SEO strategies on your home page, such as using keyword-rich titles and descriptions, and including links to your best content.
3) Not Using a Contact Page
A contact page is one of the most important pages on your website, yet many bloggers don’t have one. By not having a contact page, you’re missing out on valuable opportunities to connect with your readers and further promote your blog. Plus, a contact page can help you build trust with potential customers and search engine optimization services.
Here are 5 reasons why your blog needs a contact page:
- A contact page helps you build trust with potential customers.
- A contact page gives you an opportunity to connect with your readers.
- A contact page can help promote your blog.
- A contact page can help you gather valuable feedback from your readers.
- A contact page can help you track down leads and sales opportunities.
4) Posting Irrelevant Content
One of the most common SEO mistakes bloggers make is posting irrelevant content. This can be anything from writing about a topic that’s no longer relevant to your niche to using the wrong keywords. Irrelevant content doesn’t do anything for your blog or your business, so it’s best to avoid it altogether.
5) Poor Grammar and Spelling in Posts
One of the quickest ways to lose a reader’s attention is by having poor grammar and spelling in your blog posts. This makes it difficult for the search engines to understand what your blog is about and can hurt your ranking in search results. Be sure to proofread your posts before hitting publish, or consider hiring a Content Creation Agency.
6) Keyword Stuffing
Keyword stuffing is a major SEO no-no. Not only will it irritate your readers, but it will also get you penalized by Google. So what exactly is keyword stuffing? It’s the act of cramming as many keywords into your content as possible in an attempt to rank higher in search engine results pages. This used to be an effective SEO strategy back in the day, but now it will do nothing but harm your blog. So how can you avoid keyword stuffing? By using keywords sparingly and naturally throughout your content. And if you’re worried about your SEO, there are plenty of other strategies you can use to improve your ranking.
7) Dead Links and Broken Links
We all know what it’s like to click on a link and be taken to a 404 page. It’s frustrating, and it makes us lose faith in the website we’re trying to visit. But did you know that broken links can also hurt your website’s SEO? That’s right – dead links are a big no-no when it comes to search engine optimization.
To Skip These Mistakes Hire A Search Optimization Service
Considering hiring professional search engine optimization services will be beneficial for your business blog. Professionals have better knowledge of SEO and they better understand the search engine algorithms.
Here are some reasons why hiring professional search engine optimization services is beneficial for your business blog:
Our Related Article: Keyword Research in SEO
They will provide you with a complete report of your site’s performance in terms of ranking on different search engines. They can tell if there is any problem with your domain name or if it has been blacklisted by certain search engines.
Hiring a good SEO company can help improve the ranking of your website in Google by increasing its domain authority (DA) score along with improving its page rank (PR). DA measures how trustworthy a website is and PR measures how frequently someone visits its pages.
Conclusion
Many people ignore SEO, but if you do you’re probably going to feel it in your wallet. SEO is becoming more important than ever and Google’s penalizing those who ignore it. These 7 deadly sins are the “no-nos” of SEO. Your blogs must be free of them to stay on the right path. Use Search Console to monitor how well you’re doing, and remember that it’s never too late to change something on your site that isn’t working.
